The Art of Good Storytelling in Marketing

Image credit: https://www.pexels.com/@rawpixel

Image credit: https://www.pexels.com/@rawpixel

Two lessons learned in creative-writing class:

  1. A good story doesn’t begin at the beginning.

  2. Good stories show more than they tell.

These lessons don’t count solely for ripping yarns read on epic cross-country flights—they count in marketing as well.

Let’s explore these rules together, why don’t we? Click here to read my article.